Custom Enterprise plans are available upon request. As more and more brands are turning to social media for market research, customer insights, competitor analysis, and even sales, social listening tools are getting increasingly powerful and affordable. Martech: Social. Marketing Published September 27 th Brandwatch Consumer Research Our social media monitoring tool, Brandwatch Consumer Research, has a huge range of features and applications.
Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Twazzup Twazzup is great for social media beginners looking for a Twitter monitoring tool.
Get started. TweetDeck TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. Mention Mention monitors million of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page. Followerwonk Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.
SumAll Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correlation between your social channels. In order to stay active, engaged and relevant with your audience along with still making time for your personal life can be a tricky balance to strike.
My reigning champion, the site I have used to manage my social media platforms for 8 years, is Hootsuite. If you are familiar with my blogs, you will know that Hootsuite continues to fulfil my social media management needs.
However, this was just one of the many efficient features Hootsuite has to offer. HowSociable not only measures your own social media presence, but your competitors too. Unique to this tool, is the fact that it uses a scoring method to track which social media platforms are working best for you and which ones you may need to pay more attention to.
This tool is perfect for analysing the content of your social media posts. The visualization runs right in your browser and displays data from Twitter. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters. Omgili helps you find interesting and current discussions, news stories and blog posts.
Direct access to live data from hundreds of thousands of forums, news and blogs. Very easy to use, no signup for web interface. API available. Find out how many people are pinning from your website, seeing your pins, and clicking your content.
Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.
Pluggio is a web-based social media tool to help marketers easily grow and manage their social media profiles Facebook and Twitter.
It includes a suite of tools to organize and keep track of multiple accounts, get more followers, and automate the finding and publishing of excellent targeted content. The full set of social media tools. Post content to over 10 social networks with one single click of a button. Get real time click-through statistics with your domain name. Measure and analyze the best results from your social posts. Monitor the social media conversations that are important for your business. Quintly is the professional social media monitoring and analytics solution to track and compare the performance of your social media marketing activities.
Whether you are using Facebook, Twitter or both, Quintly monitors and visualizes your social media marketing success. Benchmark your numbers against your competitors or best practice examples. Sentiment is a social customer service platform. Sentiment helps brands and contact centers communicate with customers on social media, and provide the best social customer service.
Track your shares, likes, tweets, and more. Sentiment is, once again, lacking — as it often is with free social media analytics tools — but for this specific channel you can learn plenty with the analytics on offer. Once you do, you have access to a host of social analytics data that is ever evolving, including: Activity, Content and Audience insights — like interactions profile visits and website clicks , discovery reach and impressions , post, Story, and promotion analytics, and location, age, and gender info for your followers.
And you can also see which days and times they are most active on Instagram. Grow your channel and maximize revenue with social analytics on earnings, engagement, and traffic sources with filters for sorting by content, geography, and date to see if a video is popular in a certain location, or over a specific date range. Earnings reports let you track earnings and total views, as well as which ad formats were most successful for driving revenue.
Audience retention reports shows you how style, length, and promotion efforts affect your videos. Pro tip: Use Average Watch Time data as a guide for front-loading key information in your videos. LinkedIn offers distinct, and basic analytics about visitors, page updates and followers. On the Visitor view, brands see page views from desktop or mobile, or combined. As well as Visitor demographics that revolve around job functions.
Built-in analytics are great, but not every social platform offers them — note the absence of Tumblr, for example. And what happens if your brand is active on several social channels? Then built-in analytics make even less sense to use. This can offer a solid starting point:. It also offers training courses, certifications, and conferences that will increase your influence online, along with insider tips on improving content, building a following and creating a consistent brand.
Lithium -- which recently acquired the social media monitoring tool, Klout -- offers a "social response" tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media.
The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to and about you the most, so you can focus your customer engagement in all the right places. Hootsuite works like TweetDeck -- but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. Boardreader does what its name suggests -- it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through.
Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in. BuzzSumo aggregates data about the number of links to your domain and pieces of content receive -- on social media, and via backlinks.
These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It's freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version. You can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you'll receive regular emails updating you to mentions from around the internet.